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Your friend was catching up an accelerated speed at his career track but a speed breaker activated power brakes putting a halt to that bustle. Pieces of encouragement like “You should come out of this sadness” or “Be positive” have gone in vain. And your constant care is bothering him because he doesn’t want his condition to attract attention.

Let me ask you a question before writing more:

What you feel when after a long gap you smell the soap or perfume you have earlier used for months or years? Hang in there and think!

Hang in there! Read further but first try to answer my question.

Let me guess…

Hmm, you unconsciously recollect the old time and slightly link yourself to it. Ever put on a T-shirt for a long time? Put it on again and you are with a shade of emotions of those old days. Right?

But tell me what on earth this has to do with encouraging a person?

By playing smartly with your friend’s unconscious mind, you can indirectly encourage him even if he is not so open to talk about his problem.

Say, if your friend had interest in photography, chat with him up about the incident when he was praised due to his skill or ask and push him to show you the photographs he had clicked and bounded over with joy and merriment. The effect of those beloved photographs will land him to the joy he had felt when he was in the buzz of activity.

His passion, hard work, admirations and all that crazy stuff will come afresh to him. The powerful feelings linked to the time which was the prime of his career will trigger a kind of joyous tides in his heart producing a bittersweet sentiment.

Sounds impractical? But when the odor of an insignificant product can refresh the old memories making you feel a reflection of the emotions of that time, then why cannot the things which were once so dear to your friend produce some tiny tides of joy in his heart?

Now you have to convert these tiny tides to a raging hurricane so that the dust of dullness and depression can be swept off – putting your friend back on the progress track.

But how to do that?

Advertisements can fetch you superb ideas. Advertisers fan our emotions in a manner that we link them to their products. When we watch Salman Khan saying in a risk-welcoming tone “Aj kuch tufani karte hain,” (Let’s do anything stormy today), our emotions intensify and we feel that Thums Up is meant for people who are fashionable, who are risk-welcoming, who know how to enjoy life etc. And when we toss open the bottle and gulp that injurious beverage, a reflection of the joy we had felt while watching the ad runs in our unconscious mind.

If you ride a Discover, you have a passion for speed and solidity. If you consume Panbahar Crystal, you are special and rich. If you use Everest for cooking food, you are a mom with lots of smarts.

The crux is to put the emotions of your friend to such an extreme that he links himself to the joy he had felt and can feel by restarting his old lifestyle.