Thursday, June 13, 2013

Advertisements are depression cure


Your friend was catching up an accelerated speed at his career track but a speed breaker activated power brakes putting a halt to that bustle. Pieces of encouragement like “You should come out of this sadness” or “Be positive” have gone in vain. And your constant care is bothering him because he doesn’t want his condition to attract attention.

Let me ask you a question before writing more:

What you feel when after a long gap you smell the soap or perfume you have earlier used for months or years? Hang in there and think!

Hang in there! Read further but first try to answer my question.

Let me guess…

Hmm, you unconsciously recollect the old time and slightly link yourself to it. Ever put on a T-shirt for a long time? Put it on again and you are with a shade of emotions of those old days. Right?

But tell me what on earth this has to do with encouraging a person?

By playing smartly with your friend’s unconscious mind, you can indirectly encourage him even if he is not so open to talk about his problem.

Say, if your friend had interest in photography, chat with him up about the incident when he was praised due to his skill or ask and push him to show you the photographs he had clicked and bounded over with joy and merriment. The effect of those beloved photographs will land him to the joy he had felt when he was in the buzz of activity.

His passion, hard work, admirations and all that crazy stuff will come afresh to him. The powerful feelings linked to the time which was the prime of his career will trigger a kind of joyous tides in his heart producing a bittersweet sentiment.

Sounds impractical? But when the odor of an insignificant product can refresh the old memories making you feel a reflection of the emotions of that time, then why cannot the things which were once so dear to your friend produce some tiny tides of joy in his heart?

Now you have to convert these tiny tides to a raging hurricane so that the dust of dullness and depression can be swept off – putting your friend back on the progress track.

But how to do that?

Advertisements can fetch you superb ideas. Advertisers fan our emotions in a manner that we link them to their products. When we watch Salman Khan saying in a risk-welcoming tone “Aj kuch tufani karte hain,” (Let’s do anything stormy today), our emotions intensify and we feel that Thums Up is meant for people who are fashionable, who are risk-welcoming, who know how to enjoy life etc. And when we toss open the bottle and gulp that injurious beverage, a reflection of the joy we had felt while watching the ad runs in our unconscious mind.

If you ride a Discover, you have a passion for speed and solidity. If you consume Panbahar Crystal, you are special and rich. If you use Everest for cooking food, you are a mom with lots of smarts.

The crux is to put the emotions of your friend to such an extreme that he links himself to the joy he had felt and can feel by restarting his old lifestyle.

Thursday, June 6, 2013

Six tips to make a good resume

So what does it take to compose a perfect resume? A resume that could compel your potential recruiter to do an interview with you for that dream job? Remember your resume it is that positions the human resource person to form an idea about the kind of employee you can prove for the company.

A slip at this first correspondence and your chances for getting on that job are hacked. “This guy is not serious for the job,” the resume reviewer might declare. A cliché would be worth mentioning here: first impression is the last.

So a few tips to help you choreograph a good resume.

  1. Write precise headings: Precise headings such as “Editing of sport section” remove ambiguity about the task you have undertaken. If you write “Editing” it will oblige the HR to read further which is highly improbable – given the workload of browsing numberless resumes to select a few. Resumes with specific headings are read in detail, not those with unclear headings. Let not the busy HR trash your resume because of imprecise, ambiguous headings.
  2. Use rich keywords: Recruiters use ATS (Automated Tracking System) to skim over the resumes of potential employees. Resumes that are not keyword-rich don’t come in the radar of ATS, consequently filtering off loads of resumes. Ads and descriptions of the jobs you are applying for contain strong keywords, so write them in your resume in a manner that it does not amount to wordiness. Keyword stuffing will trim your chances of getting the interview call. And keyword weakness might throw your resume off the sight – so strike the right balance.
  3. Support your claims: If you enlist the talents or skills you possess (i.e. leadership, creativity, practicality), supply some examples to support them – such as “Lead a team to take signatures of industrialists for manufacturing environmental-friendly products” or “Created an ap for farmers to know about the specific climate conditions” etc. merely writing your qualities will prompt the HR to search for evidence so that she can be convinced by your claims. Absence of evidence here will imply negativity.
  4. Hobbies: If you do decide to mention hobbies, they must match the job profile in some way. Mention them only if you feel their mention is giving a hint to the HR that it will be a complement to the job profile. For example, you can write “Travelling,” “Meeting people,” etc., for an opening in journalism. Don’t write “Playing with children” as I did or “Chatting with friends” as others might do. The thirst for expressing hobbies should be quenched in a different company, not with prospective employers.
  5. Pronouns: Your resume is a document about yourself, so it is a given that you will talk about yourself in it. Therefore, there is no need of using pronouns such as “I” and “me”.
  6. Proofreading: Proofreading is an extremely crucial part of resume composing. To err is human, and it is very likely that you might make mistakes in writing lower case or upper case, in mentioning the names, phone numbers or addresses, so proofread your resume as many times as sufficient. You can also get a friend or any professional to review your resume before sending it out to your potential recruiter.

There are a host of other tips to making a resume as well, but I mentioned only a few. Were these tips helpful for you? Can you put any suggestions across? Want to share your views or any learning experience with the readers of this blog? Please do write your comments.

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